AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps Performance in Finland, Q2 2025
Explore the performance trends of Finland's top beauty retail apps in Q2 2025, showcasing download and active user metrics from Sensor Tower data.
In the second quarter of 2025, Finland's beauty retail app market showed varied performance trends across the top five applications, as reported by Sensor Tower.
Notino: profumi e cosmetici experienced fluctuating weekly downloads, peaking at approximately 4.1K in mid-April and dropping to around 655 by the end of June. Weekly active users also saw changes, starting at 1.8K and reaching a high of 5.2K in mid-June before ending the quarter at 3.6K.
Lyko maintained a steady download range, starting at 920 and peaking at 1.2K in late June. Their weekly active users showed a gradual increase, beginning at 15.1K and climbing to 16.2K by the quarter's close.
Rituals Home & Body Cosmetics observed a notable spike in downloads at the end of May, hitting 2.8K, before falling back to 794 by the end of June. Active users peaked at 6.1K in late May, with some fluctuations before settling at 3.9K.
Dermosil showed a consistent download trend, peaking at 1K in early June. Unfortunately, data on active users wasn't provided this quarter.
MAKEUP - Beauty without limits displayed a modest download count, ranging from 81 to 149 throughout the quarter. Active users demonstrated a steady rise, starting at 447 and reaching 624 by the end of June.
More insights and detailed analytics can be explored through Sensor Tower's comprehensive data offerings.
